Product Service System Designer
Graduates from Product Service System Design are expert in the innovation of the so-called product-service system, understood as the combination of product, services, communication and digital artefacts and spaces through which innovative and sustainable design solutions, experiences and brand identities take shape.
For this reason the job profiles of graduates can vary significantly, focusing on one of the components of a product-service-system or developing a more systemic and service design perspective on the development of complex systems of offer. The professional role of graduates also changes with time, with roles such as UX/UI designers and design researcher in the initial years after graduation to then potentially grow into more strategic and leading roles in organisations, such as project manager, design lead or strategic designers.
Professional Roles
In particular, some of the roles that PSS designers can play are:
- design researcher
- UX/UI designer
- trend analyst
- service designer
- retail and interior designer
- brand designer
- art director
- corporate image coordinator
- project manager
- strategic designer
- business designer (double degree with management engineering)
Job Outlets
The Master's degree student in Product Service System Design finds various employment possibilities within all those professional and corporate activities operating in the field of design in international and multidisciplinary contexts.
For the aptitudes and sensitivities linked to design research, frequent professional outlets are trend research companies – such as trend institutes or research units – private companies, design and business consultancies.
The graduate in Product Service System Design is able to operate in industrial and service contexts characterised by different degrees of tangibility of the supply system: from manufacturing organisations to service companies, in sectors with an ongoing process of innovation and digital transformation such as banking, energy, healthcare, electronic and automation, or ICT organisations.
The profile of a graduate in Product Service System Design aligns well with the needs of small and medium-sized enterprises (SMEs) that use design as both a strategic and operational tool. This is especially true in the context of the Italian tradition, where there is a strong focus on internationalization, connecting innovation with management, and adopting a systemic approach to supply systems, all of which are strategic priorities.
The push in recent years towards self-entrepreneurship and the creation of micro-businesses has also created outlets for the development of self-employed professional activities, figures of consultants for design studios and consulting firms, and owner-designers of start-ups.
The development of disciplines related to service design has also created several professional opportunities related to advanced figures in the definition of services of the public administration, institutions, third sector and territorial development entities.
To learn about employment opportunities and careers you can also visit our Alumni page.