Francesca Jakin

Francesca, originally from Italy, has lived in Australia for a decade. She began her studies at Politecnico di Milano in 2002, where her focus on industrial design introduced her to human-centered and service design. Graduating in 2007 as part of the first PSSD cohort, she started her career with a Berlin design agency. Over 15 years, Francesca has worked across diverse sectors, primarily in Australian financial services. Now with a major health insurer, she reframes challenges through customer-centric design and foresees AI shaping the future of service design.